Why Selling Your Property at Auction Beats a “We Buy Houses for Cash” Deal

Skip the lowball cash offers 👎 Auctions bring real buyers, real competition, and real market value

The Pitch: “We Buy Houses for Cash”

You’ve seen the signs on telephone poles or the ads online:

“We Buy Houses for Cash!”

The pitch is simple—no repairs, no waiting, no hassle. But here’s what’s really happening behind the scenes:

• Cash-for-houses buyers typically pay around 60% of your home’s market value.

• They don’t plan to live in your house. Instead, they’ll resell it to a flipper or another investor—often within weeks.

• Their profit comes from the difference between what you sell it for and what they flip it for.

Example: If your house is worth $300,000, they might offer you $180,000. They’ll then resell it for $240,000—keeping $60,000 you could have earned yourself.

The Auction Difference

An auction gives you the same speed and convenience—without giving away your equity.

• 30 Days to Market, 30 Days to Close
  Your home is marketed for about a month, then sold at auction. Closing happens in about 30 days. Fast and efficient.

• Sold As-Is
  Just like the cash-buy model, you don’t have to make repairs or upgrades. Buyers know they’re purchasing “as-is.”

• Minimal Showings
  No weeks of open houses. Instead, there are just a few scheduled previews for buyers to see the property before bidding.

• Competitive Bidding = Fair Market Value
  This is the key difference: auctions create competition. Instead of one investor dictating the price, multiple buyers bid against each other—pushing the price up to true market value.

Who Keeps the Equity?

That’s the real question.

• With a “we buy houses” company, the investor keeps it.

• At auction, you keep it.

Both options are quick, both are as-is—but only one protects the value you’ve built in your property.

Final Thoughts

If you’re ready to sell quickly and don’t want to hassle with traditional listings, an auction may be your best move. You’ll save time, skip repairs, and walk away knowing you got a fair price.

👉 Selling a house is a big decision—and you don’t have to figure it out alone. I’m Jennifer Davis, a third-generation REALTOR® and licensed Auctioneer here in Tennessee. I specialize in helping folks sell their properties quickly, with less stress, and for what they’re really worth.

If you’re curious whether an auction might be the right fit for your property, let’s talk it through. No pressure, just a real conversation about your goals and options.

📞 Call or text me anytime at 971-400-6420